On December 7, 2016, after the nominees for the 59th Annual Grammy Awards were announced, Rihanna celebrated her eight nominations on Instagram by reposting a video Russell had uploaded three days earlier in it, he is standing in front of his bedroom closet, wearing Pikachu sweatpants pulled up to his rib cage and an expressionless face as he “pipes it up,” pumping one arm and opposite leg simultaneously. Russell Horning demonstrates his dance move, the floss, in May 2019. Over the next two years, Russell continued to post videos of himself and his friends flaunting their best moves, which sometimes included “The Russell.” His follower count grew-first in the thousands, and then in the tens of thousands. The next day he woke up with at least 5,000 new followers. After posting the video under his handle, which had less than 400 followers at the time, Russell went to bed. This is a kid who could just as easily have been trying out new moves in front of a mirror, as a past generation did with their favorite video stars, but instead, he made a video of himself to share on social media. In summer 2014, Russell, then 12, posted a video of himself to Instagram trying out different dance moves in his bedroom-including his signature arm-and-hip swing. Starting in first grade-or second, seventh, or ninth he’s changed his story several times over the past few years-Russell created his now-signature move, originally called “The Russell,” in which he hypnotically swings his arms and hips back and forth. On a pantry door in the kitchen hangs a typed-up vision statement for her youngest son, Russell Horning: “For Russell to be internationally recognized talent in: acting, comedy, music, dance.”ĭance ranks last on Anita’s list of Russell’s future achievements because her 17-year-old son already has that part mostly figured out. Inside her two-story home in Lawrenceville, Georgia, 30 miles northeast of Atlanta, 56-year-old Anita Redd has decorated the walls of her entryway with calendars, doctor’s instructions, and balance sheets scrawled on notebook paper.
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